← Back to blog

Yes — Images and GIFs Just Work

July 5, 2026 · Great Bear Marketing

Short answer to a common question: yes. You can embed images and animated GIFs directly in any post, with a single line of Markdown.

A photo

Here’s an image, added with one line — ![caption](/blog/sample-photo.jpg):

A sample blog photo

Any image you drop into the media folder can be placed like that, anywhere in the post.

An animated GIF

GIFs are just images, so the exact same syntax works — and they animate on their own:

A demo animation

That blue block is sliding because it’s a real animated GIF, not a video. Drop a .gif in, reference it, done.

Rule of thumb

  • Photos / screenshots: any .jpg, .png, or .webp.
  • Animations: any .gif (or animated .webp).
  • Keep them in the site’s media folder and reference them by name.

No plugins, no special setup — it’s built in.