Commercial Bulbs: UX research and interface design built around profitability

The engagement

Great Bear Marketing worked with Commercial Bulbs across UX/UI research, interface design, and profit optimization.

How we approach research and interface work

Design decisions get made on opinion far too often. On engagements like this, we anchor them to evidence instead:

• Research before redesign. Session recordings, funnel drop-off, and search behaviour tell you where the money is leaking before anyone opens a design file.
• Design for the decision, not the screen. For a catalog business, the job is helping a buyer confirm they’ve found the right spec quickly and confidently.
• Treat margin as a design input. Merchandising, bundling, and how options are presented all move profitability, not just conversion rate.
• Ship, measure, iterate. Interface changes are hypotheses. They get validated against behaviour, not launched and assumed.