Karity: E-commerce growth across paid search, shopping, and social

The engagement

Great Bear Marketing partnered with Karity on e-commerce performance, working across paid search and shopping, and social media.

How we approach e-commerce accounts

For e-commerce, revenue is the only scoreboard that matters. Our work on accounts like this centres on a few things:

• Feed and catalog quality first. Shopping performance is decided largely before a single bid is set. Clean, complete, well-structured product data is what makes campaigns scalable.
• Separating prospecting from retargeting. Blending them hides which spend is actually creating new customers and which is taking credit for demand you already had.
• Measuring on contribution, not ROAS alone. A high ROAS on a low-margin SKU can be worse for the business than a lower ROAS on a high-margin one.
• Creative as a testing variable. On social, creative is the targeting. We test it structurally rather than swapping assets at random.