KosherPlanit: a 3,000-page kosher travel guide built in ten weeks

The challenge

KosherPlanit wanted to answer the questions every frum family asks before a trip: where can we eat, where can we daven, where should we stay, and what is actually open when we land.

The information already existed, but it was scattered across certifier lists, shul websites, forums and out-of-date directories. KosherPlanit needed a brand, a site and a content engine that could pull it into one trusted place, and grow fast without losing accuracy.

What we delivered

• A brand built for trust. We created the Onyx and Green identity, the type system and the share graphics, made to look calm, premium and credible.
• A guide for every destination. Each guide leads with the vacation: things to do, kosher food and hotels. The shul, eruv and Shabbos plan come right after, on one interactive map. The first guide (Colorado) launched on September 1, 2026. Ten weeks later there are more than 330, from Orlando and the Poconos to Panama City and Zurich.
• Over 20,000 places, every one with a source. That includes 4,400+ shuls, 2,100+ restaurants, 1,800+ hotels, 640+ mikvaos and 200+ eruvin. Every restaurant names its hechsher, and each listing traces back to the certifier’s own list or the business itself.
• A page for every restaurant and attraction. Over 2,000 restaurants and dozens of major attractions got their own page, each linked back to its guide. That gives Google and AI assistants a precise answer to point to, and outreach a specific page to share.
• Tools families use on the road. We built a live minyan finder, Shabbos-ready trip cards, walking routes from hotel to shul, and AI trip helpers that answer from the site’s own data.

How we approached it

• Accuracy first. One wrong hechsher costs a travel guide its trust for good. We built sourcing rules into the content pipeline and set listings to be rechecked on a schedule.
• Built for answers, not just rankings. Structured data, plain-language guide FAQs and one page per place make the site easy for Google and for AI assistants to cite.
• Ship weekly. New guides, new pages and data fixes go out in small batches, each checked live before the next one starts.

Where it stands

In ten weeks KosherPlanit went from one guide to more than 3,300 live pages. Search visibility is building week by week as Google indexes the new pages, and the outreach and backlink program is underway. It shows the full stack we offer: brand, design, development, content and search, built and run as one system.